Copywriters: Trying dressing up a presentation. Show a client how visual words can be done.
I have a new venue for sending bids: Powerpoint. The inspiration came from the client, a social event and web development company whose owner has twenty years in print production and design. I had finished the main points of my proposal, when the thought occurred to me that just text in an email wasn’t going to cut it. With virtually no experience in Powerpoint (aside from an afternoon of noodling and some simple editing of a presentation) I opened the software, picked a template, and watched the copy scatter rather nicely into five “slides,” including a title page and summary with an enticing closer.
Knowing my client, who’s more of a generalist and not one to review anything with a magnifying glass, I spent time on the slide titles which were, effectively, the main actions. On the bid slide I inserted a text box – again, easy as pie – which was an effective notification that the client was getting a special rate for this two-page white paper.
So it went a little something like this:
Slide 1: Cover Page
Slide 2: Project summary, the Challenge, what needs doing. For this project, I called it “The Travels of Company X,” since I was proposing a company profile
Slide 3: The Breakdown, or costs involved (text box here)
Slide 4: The Game Plan, including payment arrangements, allowable edits and other conditions of service
Slide 5: Summary
I got the job, by the way, and was hired shortly thereafter to develop copy my client’s RFP presentation. We worked in Power Point. Coincidence? Perhaps. Fun? Indeed.
Writers are often seen as introverted and lacking a visual eye. Now, that just might be true – you can discuss on some LinkedIn thread, if you’d really like to depress yourself – but with just a touch of flash here and there, I could prove my respect for content placement and design.
My advice? Start with a simple template and the ‘ole cut and paste. Changing the backdrop might just inspire your words and make connections you didn’t know were there.